My first test in Project Felix, made in approx. 5 minutes

My first test in Project Felix, made in approx. 5 minutes

Lately I've been training myself to get better in 3D illustration and I'm also experimenting with implementing 3D techniques into my flat, 2D graphic design. Next to that, I'm always curious to see if the seemingly endless spectrum of apps in Creative Cloud could actually add value to any process of my work.

An interesting event during these simultaneous quests is the release of Project Felix, a new Adobe app (in Creative Cloud) that melts 3D models into 2D images. The main goal is to optimise the production of product advertising. But I always like to find a way to use anything for artsy purposes.

I'm always a bit skeptical about new apps though. It sounded like it was all gonna look flat and fake. But to be honest, I was surprised by the quality and possibilities. Even if right now they're very limited.

Project Felix is a very interesting piece of software if you want to learn some basic principles of 3D design. It could even be used as a tool to learn children the basics of 3D modelling. But beware; don't let yourself get too enthousiastic about the 3D part. Yes, there's 3D models out of the box and you can import both free and premium models, but the whole 3D part basically has to be finished before you get it into Project Felix. It does what it says, finding the most realistic blend of 3D and 2D, nothing more and nothing less.

Next to the usual little hickups in a new app there's nothing dramatically wrong with it. I'm curious to see what this app will grow out to be, but for now I hope they'll optimise the rendering process. The app works great on my Macbook Air, but the rendering is still too heavy so that I couldn't get the top image of this post any better than this. Knowing that I could pull it off in Cinema 4D (even though still kinda slow), I hope this will be the first thing that gets better in Project Felix.

Conclusion/this app is great for:
— Combining a 3D model of a product with a real-life-shot environment.
— Graphic designers who have no experience in 3D and want to get to know 3D models, without immediatelly diving into 3D modelling.
— Making fast 3D prototypes that later need detailed modelling.

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