The way this poster came about: a dream! One night, I dreamt that Hans Landa (the infamous character who shouts “That’s a Bingo!” in Tarantino’s Inglorious Basterds) had his own milk brand. And so, I decided to fully develop it as a fictional branding, complete with an accompanying advertising poster straight out of the movie, and in the same time period, of course. That’s a bingo!
The poster was recently selected for Gallery1988’s exhibition Product Placement.